VisitEngland has launched a business-to-business digital platform to help tourism suppliers connect to multiple international distributors, including Booking.com, Ctrip and Expedia.

It says Tourism Exchange Great Britain, or TXGB for short, is a ‘one-stop shop’ for English tourism suppliers, including accommodation providers, visitor attractions and experiences, to sell their products overseas.

VisitEngland commercial director Carol Dray said: “TXGB will drive bookings for the hundreds of thousands of tourism businesses in England by making it easier for them to access new markets and ultimately more customers.

“England’s tourism product will be on show internationally to global distributors and their customers, promoting the latest tourism products, services and experiences, driving bookings and inbound tourism across the country, boosting regional economies.”

By linking to tourism suppliers’ booking systems, TXGB feeds live availability and pricing, as well as product descriptions, images and relevant content’¨into national and international distributor sites,

Suppliers can select as many distributors as they want by agreeing to the respective terms, conditions and fees.

Businesses can also identify trends across all distribution channels thanks to booking data and sales analytics.

Suppliers pay commission to the distributors they opt into and a 2.5% + vat booking fee to TXGB per booking, which goes towards running the platform.

The system was developed as part of the UK Government’s Discover England Fund.