They’re over 50, demanding and willing to spend, spend, spend. They are the MOCAS – Men Of A Certain Age. MOCAS, a term coined by Tourism Intelligence International, are bored with life and looking for new adventures – be it love, career, new gadgets or travel to exotic places. MOCAS form part of a demographic segment that the travel and tourism industry cannot ignore. At the 2015 World Travel Market in London, Tourism Intelligence International revealed that, at 1.6 billion individuals compared to China’s population of 1.3 billion, the Over 50s market is extremely critical for the up-coming year.
Consider also that men account for 47% of the Over 50s market segment. And while women are more significant in terms of numbers, these men are creating waves. MOCAS are doing things they haven’t done before. For example, they are more health and beauty conscious and are even taking up spa and grooming treatments while on holiday.
Tourism Intelligence International’s “Most Lucrative Over 50s Market Index 2015,” shows that the top geographic markets to consider for the Over 50s segment are the United States, China, Germany, Russia and the United Kingdom. In the USA, 12,500 persons turn 50 every day.
