Celebrity Cruises, the luxury cruise brand operated by Royal Caribbean Cruises, is looking to grow longhaul demand between Singapore and destinations such as Europe, the US and the Galapagos Islands.

To tap fly-cruise demand in and out of Singapore, it plans to deepen its footprint in the city by collaborating with the Singapore Tourism Board, hotel groups and airlines here.

“Celebrity Edge will be the first in the company’s new Edge class of ships

It is currently working with brands such as Shangri-La Hotels and Resorts and Singapore Airlines to promote its itineraries to target markets,” said Jo Rzymowska, vice president & managing director, UK & Ireland and Asia, Celebrity Cruises.

She explained that the cruise line is seeing rising inbound traffic into Singapore from Europe.

To stretch its mileage in these markets, Celebrity Cruises will also begin including Singapore as a port-of-call in more itineraries. The island’s “incredible” connectivity and accessibility to local attractions is one of the reasons that encouraged this demand, added Rzymowska.

The luxury brand recently launched its newest and highest-tier vessel, Celebrity Edge, the first of which will begin sailing in the summer of 2019 and call at ports in the eastern and western Caribbean, Spain, France and Italy.

Rzymowska said that with a total of five Celebrity Edge ships, Celebrity Cruises will be watching the growth of the brand and demand in its markets to consider where the remaining four vessels will sail.