Qatar Airways announced that the airline is Official Partner and Official Airline of FIFA as part of a ground-breaking sponsorship package lasting until 2022. Upcoming events sponsored by Qatar Airways will include the FIFA Confederations Cup 2017, the 2018 FIFA World Cup in Russia, the FIFA Club World Cup, the FIFA Women’s World Cup and the 2022 FIFA World Cup in Qatar.
As an Official Partner of FIFA, Qatar Airways will have extensive marketing and branding rights at the next two FIFA World Cups, with an expected audience reach of more than two billion people per tournament. The airline will also have visibility at competitions such as the FIFA U-20 World Cup, the FIFA Futsal World Cup and the FIFA Interactive World Cup, the world’s largest online gaming tournament.
The announcement builds on Qatar Airways’ sponsorship strategy with major sporting clubs and events around the globe, which includes partnerships with FC Barcelona and Saudi Arabia’s Al-Ahli FC, as well as Formula E races in Paris and New York, and the UCI Road World Championship, most recently held in Doha, Qatar, alongside long-standing sponsorships of Qatar Total and ExxonMobil Tennis Tournaments.
The Fédération Internationale de Football Association (FIFA) is an association governed by Swiss law founded in 1904 and based in Zurich. It has 211 member associations and its goal, enshrined in its Statutes, is the constant improvement of football.
