Visit Greenland, Air Greenland and others are together working for amew international branding campaign that in the coming years will have the world’s eyes sharply focused on Greenland as an adventure destination.
“We are happy and proud that we have entered into agreements with four partners, all of whom have great interest in increasing tourism in Greenland. 2020 has been a tough year for tourism, but Visit Greenland looks positively to the future and the opportunities to attract more tourists to our beautiful country. We also hope that more companies el. municipalities want to join the campaign “, says CEO of Visit Greenland, Julia Pars.
More tourists and passengers The preparation of the campaign is still in the initial phase, but needs to be launched in 2022 before the inauguration of the new, larger runways in Nuuk, Ilulissat and Qaqortoq. The goal of the campaign is to attract more adventure tourists who are featured by putting more money locally, and which takes into account nature and culture.
According to the municipal director of Kommuneqarfik Sermersooq, Lars Møller-Sørensen, creates the future, direct transatlantic route to the municipality the basis for could attract more tourists, and here the branding campaign will play an important role: “In Kommuneqarfik Sermersooq, we already work with a sustainable tourism development, and we therefore see a great interest in helping to attract more people of the guests who can create growth and value for our municipality. That’s why we have has chosen to enter into a collaboration with Visit Greenland on the branding campaign.
“Air Greenland is looking forward to participating in a branding campaign that will increase interest in traveling to Greenland and ensuring that there is sufficient passenger base both up to the new airports open and onwards.We are one airline, which has already had a long and fruitful collaboration with Visit Greenland to create awareness about Greenland through our cooperation agreement ”says CEO of Air Greenland, Jacob Nitter Sørensen.
For the benefit of local entrepreneurs It is the recognized bureau & Co that in collaboration with Visit Greenland must produce the campaign, which aims to create international awareness in news media and on social media. It is important that we get tourism restarted and branding the whole of Greenland as an adventure destination will support the interaction between entrepreneurs, hotels, tourist operators, airlines, airports and ports, ”says John Rasmussen, director of Sikuki Nuuk Harbor. Visit Greenland has appointed senior manager Idrissia Thestrup as project manager for the branding project.
