Travel is attractive: according to statistics, the Nordic countries made 25 million overnight leisure trips abroad in 2016.

At the Matka Nordic Travel Fair 2018 in Helsinki, from 17 to 21 January 2018, people suffering from ‘travel fever’ will be able to look for the most attractive destination for next year. Exhibitors will be presenting long-haul destinations and tips from Africa, Asia, America and Australia.

According to statistics Matka is seeing an increase in the travel offering interest in Africa, especially North Africa.

At the Matka Nordic Travel Fair, Africa will be on show mainly through exotic destinations south of the Sahara. The countries presented at the fair include South Africa, Seychelles, Madagascar, Rwanda and Uganda, while North Africa is represented by Morocco.

In addition to Thailand, the Matka Nordic Travel Fair will invite visitors to get acquainted with other Asian countries and destinations. The fair will feature, for example, the United Arab Emirates (Ras al-Khaimah), India, Indonesia, Vietnam, Malaysia, Japan and South Korea. The We Love Cruises stage will introduce India’s UNESCO world heritage sites, which total as many as 36.

Of the destinations in the Caribbean, the fair will feature the Caribbean islands, including the Dominican Republic and Cuba. Cuba will also bring a 12-person salsa band to the fair, to perform on the Inspiration stage.

Matka has made a new working day for professionals on Wednesday, titled MatkaPro

for travel trade professionals, with seminars and dedicated theme events such as Matka Business Forum and Matka Workshop Day under the whole Matka umbrella.

Offering for trade visitors is emphasized on Wednesday and Thursday 17-18 JAN 2018, but Matka encourage everyone to stay during the weekend, as not all trade visitors visit Matka during those days. According to the research, a substantial amount visits during the weekend from Friday to Sunday.

Matka Business Forum (18 JAN) is fully booked.

MATKA Business Forum is dedicated to companies providing business travel services for global travel management decision-makers. Business Forum is part of MatkaPro, which is the name of the Matka Nordic Travel Fair professional and B2B exhibitor program.

Matka Workshop Day (17 JAN) is the largest B2B matchmaking event in Northern Europe

Held in conjunction with the Matka Nordic Travel Fair, the largest travel fair in the Nordic countries, Matka Workshop Day has, over the years, grown into a major international buying and selling event for Nordic travel services.

During the day, more than 250 international buyers will make deals with Nordic businesses and service providers.

Trade visitor registration has also begun and the first registrations have come through.

If a travel trade professional is interested to visit MATKA, they can join MatkaPro and receive a free invitation by filling up their information here: http://matka.messukeskus.com/matka-pro/?lang=en

The exhibitors and programme of the Matka Nordic Travel Fair are available at www.matkamessut.fi.