Iceland is a proud host this year’s Vestnorden Travel Mart in Reykjavík, Iceland. This event is the most important business-to-business trade show in the North Atlantic region, and highlights the characteristics of the three nations, The Faroe Islands, Iceland and Greenland and gathers number of buyers and exhibitors each year.

Inga Hlín Pálsdóttir, director, Tourism and Creative Industries of Promote Iceland:

“The goal for the Vestnorden Travel Mart is to establish new travel trade opportunities as well as reinforcing established relationships with the key actors in the tourism field of the three destinations. As such, the trade show offers you an extensive professional introduction to the products whether you seek a unique natural, cultural or adventure experiences.”

Every other year Iceland hosts the Vestnorden Travel Mart and every fourth year it is Greenland and The Faroe Islands.

All three countries take a great pride in showcasing the best of what the tourism trade has to offer. They see the trade show as a valuable venue each year for suppliers of the three destinations as well as the buyers to connect with new contacts and businesses and strengthen the ties with the three countries.