Exchanging knowledge is easy at the ITB Berlin Convention will be focusing on the most important issues concerning the travel industry, politics and business. During the course of lectures, discussions and debates the international travel industry’s largest think tank will provide expert information in an entertaining manner on uses for artificial intelligence and for social media in crisis situations. Experts and well-known popular figures will highlight pressing issues and give listeners food for thought with their incisive contributions.
A new global market survey carried out exclusively for the ITB Berlin Convention by the tour operator Travelzoo will provide valuable information on the impact of crises and natural disasters on tourism. Richard Singer, managing director Europe of Travelzoo, will talk about suitable measures that can positively influence travellers’ sense of safety.
On Thursday, 9 March 2017, day two of the ITB Destination Days, in a paper entitled ‘Social media and mobile technologies: deepening the crisis or helping to educate?’ Percy von Lipinski, the highly rated, prize-winning CNN travel guru, will explain how social media can be put to successful use in crisis situations. Nowadays, a significant amount of communication takes place via social networks and he will be offering tips on how social media can educate tourists and help dispel their fears.
At the ITB Future Day two popular figures will again be measuring up to each other on the podium. In a debate the author and travel columnist Doug Lansky and Ted Sullivan, the vice president of Tourism and Resort Analytics ADARA, will be trading witty verbal punches as they address the topics that in future will dominate the tourism industry.
