Tourism industry stakeholders should develop and protect authentic travel experiences to ensure that the Mekong region does not become a victim of its own success.

The Greater Mekong Sub-region (GMS or “Mekong”) is well positioned for tourism growth due to its proximity to large and growing outbound markets, such as China and India, and the fact that nearly half of all international arrivals globally are to emerging destinations.

The theme of the Forum was “Developing Authentic Experiences along the Mekong River”.

“UNWTO expects emerging economies to grow at double the pace of advanced ones over the coming 20 years,” Mekong Tourism Coordinating Office (MTCO) Executive Director Jens Thraenhart said in his introductory remarks.

“At this rate, emerging economies will be receiving over one billion arrivals by 2030.

“But with this growth also comes responsibility to ensure that it is inclusive and sustainable.”

MTCO’s Jens Thraenhart emphasised the importance of authentic travel experiences for the Mekong tourism region

Mr Thraenhart urged the GMS tourism sector to take notice of clear emerging trends, such as travellers’ desire for “experiential”, “immersive”, and “local” travel.

“Authenticity is critical to sustaining Mekong tourism well into the future,” he said.

“When travellers engage with locals, not only does it maximize local economic benefits, travellers are also creating their own personal experience, leading to new discoveries.

“Our most cherished travel memories often revolve around the people we meet and unexpected encounters.”