Norwegian Cruise Line  has announced the ‘Free the Beat’ programme, a platform where the music industry’s best songwriters, artists, talent and creators have the freedom to develop cu rated content for the brand’s first global music library inspired by the world’s most beautiful destinations.

As part of the new initiative, the company will team up with leaders in the music industry to curate a portfolio of exclusive content that will be leveraged through multiple guest-facing channels, including on board the 16-ship fleet.

From hosting exclusive songwriter cruises to releasing never-before-heard uncut tracks from world-renowned music powerhouses, such as Family Affair Productions and Warner Chappell Music, this programme will deliver the brand’s first global music library. The music created will also enhance the guest experience by bringing the cruising experience to life with destination-inspired onboard playlists.

Multi-platinum recording artist and songwriter Andy Grammer, whose song ‘Good to be Alive (Hallelujah)’ can be heard in one of Norwegian Cruise Line’s latest advertisements, will host the brand’s first songwriters cruise.

Select songwriters will be invited to sail on board the recently revitalized Norwegian Joy on a seven-day voyage to Alaska from Seattle. The goal is to inspire content creation through the world-class experiences available on board and ashore within the destinations they will visit. During the cruise, the songwriters will have the opportunity to enjoy the freedom and flexibility that sailing with Norwegian Cruise Line provides through its breadth of innovative experiences.

Onboard offerings include the world’s only racetrack and open-air laser tag arenas at sea; over 30 restaurant and lounge options; Broadway-caliber entertainment; and design elements that bring guests closer to the beauty of the ocean, such as The Waterfront, a quarter-mile promenade complete with outdoor dining and lounging, as well as the Observation Lounge, offering unobstructed 180-degree views.