More than two-thirds of professionals, ranging from Millennials to over 65 years of age, prefer meeting in-person over any other collaboration, according to a recent study by Hilton Worldwide of business professionals. The study also examined the role of coffee and tea in meetings and found the following:

• More professionals in the Europe (61%) and China (58%) agree that the most successful meetings happen over coffee and tea
• Sixty-eight percent of professionals in the Europe say that coffee and tea are important to contributing to a successful in-person meeting.
• More than half say that the best way to connect with a colleague or professional contact is over coffee and tea.

In response to the study’s findings, Hilton launched a global coffee promotion, providing complimentary coffee or tea for the first meeting break at participating Hilton properties.

-The most impactful events involve face-to-face interactions that allow individuals to connect on a personal level, said Andrew Flack, vice president of global marketing at Hilton Worldwide.

-It’s interesting to see that, throughout the world, while we differ subtly in how we conduct meetings, we agree on the value of collaboration – which is often fueled by coffee or tea. We’re excited to provide our meeting professional partners an opportunity to deliver the necessary elements to drive impactful meetings and great experiences for attendees.”