The successful IT&CM China 2015 has spurred returning and new exhibitors to participate at IT&CM China 2016, with many of these exhibitors establishing a bigger presence at the 2016 edition.

“The Chinese outbound market is one of the fastest growing tourism and MICE markets in the world right now. We are in our early stages of promoting Berlin as a leading worldwide MICE destination to the China market, thus it is imperative to gather market knowledge, keep track with market trends and meet partners from the Chinese industry face-to-face. IT&CM China has proven to be a good platform in achieving these goals last year, so we are looking forward to be in Shanghai again in 2016,” shared Ralf Ostendorf, Director Market Management of Berlin Tourismus & Kongress GmbH.

Elaborating why they have loyally supported the event year after year, Melvyn Yap, Regional Director, Asia of Silversea Cruises said, “We have been a supporter of IT&CM China since its inception. We will continue to support this event as the quality of buyers has been improving over the years.”

Zulkefli Hj. Sharif, Chief Executive Officer of Malaysia Convention & Exhibition Bureau (MyCEB) concurred, “MyCEB has continuously supported IT&CM China because it provides Malaysia with an opportunity to reach out to the Chinese buyers. Our participation in the 2016 show enables us to tap into the China, Taiwan and Hong Kong market. Through this year’s participation, we are confident we will be able to showcase the best of Malaysia’s meetings and incentive capabilities.”

Thailand Convention & Exhibition Bureau is also establishing a larger presence at the 2016 edition, with a 30% increase in suppliers at their 90sqm pavilion.

Bobby Ong, Vice President, Sales & Marketing of Accor Hospitality commented on their 5^th year participation, “Our past participation has constantly reaped results where we secured new leads and businesses from the one-to-one appointments we have with the buyers. As we continue to grow our Accor brand, IT&CM China is the platform where we are able to build brand exposure for our new hotels.”

Reputed for its track record of 80% Chinese buyers to 20% international buyers ratio, IT&CM China’s strength lies in the organisers’ network and resources to reach valuable segments that both international and domestic exhibitors desire.

Ooi Peng Ee, General Manager of TTG Events commented, “The Chinese market continues to be an important source of meetings and incentive buyers for many of our exhibitors. Our business appointment system, structured one-to-one business meetings, and superb networking sessions have constantly been highly rated by exhibitors as an excellent way to reach out to quality Chinese buyers they want to meet.”