With a growing property portfolio and specific brand needs for each market, four Group Director of Operations who will focus on individual brands and properties have been appointed that will allow for concentration on strategic focus areas for Centara’s product offerings and services.

Given Centara’s growth and the resulting restructuring, the previous role of Vice President of Sales and Marketing has been divided in order to allow for individual attention to each portfolio.

“It is vital for the continued success of Centara that we focus on our future endeavors and be innovative and creative in our approach to ensure that our strategies fit the requirements of our rapidly expanding company,” comments Chris Bailey, Chief Operating Officer of Centara Hotels&Resorts. “With an ever more focused attention to the principal functions of our business, we will be able to provide even better service and experiences for our guests as well as everyone within the Centara family.”