Cambodia was named the “World’s Best Tourism Destination” for 2016 at the annual general assembly of the European Council on Tourism and Trade.

Marking the first time the country has received the prestigious award, Cambodia was selected from a field of 30 countries that entered the annual competition, taking top post for “its rich cultural and historical legacy” and natural beauty.

Its well-preserved antiquities, including the Unesco World Heritage sites of Angkor Wat and Preah Vihear temple were given special mention. It also received praise for its 23 protected areas which give tourists access to outstanding and pristine nature.

At the awards presentation ceremony, Pavel Avramoiu, ECTT’s director for hotel management and evaluation highlighted Cambodia’s potential for tourism development.

“Cambodia, now proclaimed the world’s Best Tourism Destination” must transform this perfect opportunity and universal limelight into a base for attracting investors in the field of hotels and hospitality to cater for the millions that will find their ways to the Kingdom of Wonder and Land of Magic,” he said.

President of Cambodia Association of Travel Agents Ang Kim Eang said he hopes the award will in turn attract more international tourists to Cambodia.