SAS: Shares for goldcard
SAS wants more people to buy the new shares, that hopefully will keep the airline flying.
If a member of their FFP buyes for USD 10,000 new shares, SAS will upgrade his membership to gold.
It is also possible of flyning twice Scandinavia to Australie on SIA business , it is also possible to uptain a goldcard on SAS. This will cost around half the price