The Singapore Tourism Board (STB) has appointed a new regional director for Europe.

Carrie Kwik is responsible for strategic planning, business development initiatives and marketing Singapore throughout Europe.

Based in London, she will manage STB’s international network in Europe.

She has worked for the Singapore Tourism Board since 1992 and previously held the role of STB executive director responsible for attractions, entertainment and tourism concept development.

In her previous role, she was responsible for cultivating relationships with stakeholders to develop new innovative and compelling visitor experiences such as the Mandai project.

She also has experience of arts, culture, business, MICE, attractions and cruise experience from previous STB roles.

She takes over from the current regional director Ms Yen Nee Tan who returns to Singapore and will continue with the STB in her new role as director hotel and sector manpower.

More than two million Europeans visited Singapore in 2018; an 11% increase over 2017.

The UK market has consistently been one of the top ten markets for Singapore and top performing market in Europe with 589,000 visitors and a 13.5% increase in 2018.

Other major European source markets also increased in 2018: Germany by 4% with 356,000 visits and France by 16.74% to 204,769 visitors.