Nordic Aviation introduced the visual brand identity to be created under its new name Nordica, which focuses on a logo that depicts a dragonfly. The company hopes to transfer to the new trademark at the end of this month. The company’s own aircraft will also be sporting the new design soon.

According to Nordic Aviation board member Erik Sakkov, the company has been able to emphasise from the earliest days that it will soon be adopting a new name with a complete brand concept. “We were hoping that we would not have to present our new brand like this, as we wanted to prepare everything properly and show our new face at the right time and in the right place, but as the experience of this week has taught us, it’s difficult to keep anything secret,” said Sakkov. “However, I am happy to lift the veil today and show you what the airline will soon look like under the name Nordica.”